BRANDING Services
Build an industry leading brand.
Invest in branding that develops genuine connection and unwavering loyalty toward your brand.
The perfect blend of style & strategy.
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The perfect blend of style & strategy.
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The perfect blend of style & strategy. ・ The perfect blend of style & strategy. ・
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services
Our Framework For Success
For founders who strive for excellence and want to make sure their brand is built intentionally from the get-go.
01. Brand Strategy
02. Brand Identity Design
03. Implement Your Branding
“Serena challenged me to look at new aspects of my business” — Lauryn
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“My only regret is that I did not find her sooner.” — Kari
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“Serena challenged me to look at new aspects of my business” — Lauryn ・ “My only regret is that I did not find her sooner.” — Kari ・
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01. Brand Strategy
What you bring to the table is important and valuable.
Get total clarity on how to build and shine as a premium & purpose lead brand. Learn how to communicate the deep care, value and unique experience you provide, so you can continue to grow an impactful business for years to come.
Without Brand Strategy...
you struggle to articulate why your offers are valuable and irreplacable
it’s hard to find, attract and connect with the right people who care
you’re unclear how to build your own unique voice and brand online
you waiver in your values, and how you show up as a brand
you feel irrelevant, overpowered and unheard among your competition
you never feel aligned with your visual identity or brand personality
you lack consistency and a guide to plan your next steps
With Brand Strategy...
create an unforgettable customer experience
develop a distinctive personality
elevate your brand value far above competitors
increase your value perception and raise your rates
focus your brand audience to bring more people to you
consistently express your authentic vision for your company
strengthen and serve customer relationships & community
02. Brand Identity Design
Create a lovable and unforgettable brand legacy through strategic & tailored design.
Reflect the quality and value you provide, and gain confidence to
show up as the exceptional business you are.
03. Implement your Branding
Implement your branding on all touchpoints with ease.
Go the extra mile to create an outstanding customer experience. Get access to consulting, digital & print asset creation, packaging design, messaging & web design to build a memorable brand on all levels.
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Print Design
Digital Design & Marketing Assets
Environmental & Space Design
Product Packaging
Brand Messaging
Web Design & Development
Brand Launches & Coaching
It’s feeling like the start of something great
Your Brand Transformation
disorganized
directionless
disoriented
PURPOSEFUL
profitable
POWERFUL
WE CREATE BRANDS THAT PEOPLE GET EXCITED TO PARTAKE IN...
A Tried & True Process
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Our Signature Framework
We work with founders who believe that by elevating an intentional customer experience, they can foster strong relationships that encourages community, brand loyalty and establishes their premium business in the hearts of their supporters.
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1.
An Intentional, Connective Approach
This process begins with fully understanding the client's goals and visions to help create a clear plan for our time together moving forward. We make sure to take the time to get to know you and your business before we call it a match through a free discovery call.
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2.
Expert Guided Processes
You are lead through each step we need to take in order to get results that make a lasting impact. Having a defined process is important, as it for clear expectations and allows strong concepts to develop to align with your business objectives as we progress. No need to stress about things slipping through the cracks, we got you.
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3.
Strategy-Lead Design
Clarity around what you provide to your customers and how it stands out in competitive markets is paramount to success in this process and is exactly why we don’t design without it. Through my proven Brand Strategy Framework we will uncover and define your Foundational Brand Objectives, your Unique Positioning Strategy, and create a signature Brand Experience and Creative Direction for your brand going forward.
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Research-Driven Brand Design
We love creating brands that are beautiful and innovative. But in order to do this we also need to be grounded in the purpose you embody. We believe in designing brands that have a strong concept and are rooted in the goals and data provided by the client so that we can take it and create something tailored exactly to you.
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Lasting Branding That Grows with You
Our goal is to bring out the personality of each brand, so that it’s distinctive and memorable. Deliverables are designed to last years and support you through growth. After our time together, you get access to the studio for all other design & consulting needs going forward.
“She helped me really fall in love with my brand and business again” — Rosa
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“THE BEST!! This is truly Serena's calling.” — Mabel
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“She helped me really fall in love with my brand and business again” — Rosa ・ “THE BEST!! This is truly Serena's calling.” — Mabel ・
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We might be a good fit if…
You possess a profound passion for your work that not only drives you, but also empowers and uplifts those around you.
You value collaboration and are ready to actively contribute to the creative process.
You are prepared to make an investment in both yourself and your brand, knowing that doing so will propel your growth.
START YOUR JOURNEY TO BETTER BRANDING

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“Hiring Serena has been one of the best investments ever.”
“Re-branding looked like a huge undertaking at first, but Serena walked us through everything, taking care of all the complicated stuff while leaving us with easily-doable tasks. She is super talented & dedicated, providing excellent communication & consistently creating masterpieces. Serena is an absolute delight to work with. Just so much fun. We HIGHLY recommend Serena to anyone looking to level up their branding!”
— MaryBeth, Owner of Frontier Rustic Design
Not ready for custom branding just yet?
Check out our Free Resource Library
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