Two women are reflected in a full-length mirror in a room with white brick walls. One woman is standing facing away, and the other is crouched down, arranging a bouquet of flowers on the floor.
A woman with long, wavy hair smiling and holding a glass of rosé wine. She stands beside a rustic wooden table with paper swatches, a ruler, and small cutouts, in a bright room with a potted plant nearby.

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Journal

Branding Stories, Resource roundups & Tools to help your brand thrive.

Browse these articles for free resources on building a strategic brand.

Featured
COHO COLLECTIVE: A CASE STUDY
Case Study
COHO COLLECTIVE: A CASE STUDY
Case Study
Case Study
How Flodesk Changed My Relationship with Email Marketing
For Designers, Advice, For Founders
How Flodesk Changed My Relationship with Email Marketing
For Designers, Advice, For Founders
For Designers, Advice, For Founders
Print & Packaging Sourcing Guide
For Designers, Packaging, Design Tips, For Founders
Print & Packaging Sourcing Guide
For Designers, Packaging, Design Tips, For Founders
For Designers, Packaging, Design Tips, For Founders
How to Build a Strong Brand for Your Restaurant or Cafe
Lifestyle, Advice, For Founders
How to Build a Strong Brand for Your Restaurant or Cafe
Lifestyle, Advice, For Founders
Lifestyle, Advice, For Founders
A Founder’s Guide to Creating a Premium Brand Experience for Your Boutique Wellness, Fitness, Spa, or Sauna Studio.
Lifestyle, Advice, For Founders
A Founder’s Guide to Creating a Premium Brand Experience for Your Boutique Wellness, Fitness, Spa, or Sauna Studio.
Lifestyle, Advice, For Founders
Lifestyle, Advice, For Founders
Sustainable Packaging Options
For Designers, Packaging, Advice, For Founders
Sustainable Packaging Options
For Designers, Packaging, Advice, For Founders
For Designers, Packaging, Advice, For Founders
Why These Are the Emails I Open Every Time: A Design-Lover’s Guide to the Best Email Lists
For Designers, Advice, For Founders
Why These Are the Emails I Open Every Time: A Design-Lover’s Guide to the Best Email Lists
For Designers, Advice, For Founders
For Designers, Advice, For Founders
How These Iconic Brands are Shaping the Future of Co-Branding
For Designers, Advice, For Founders
How These Iconic Brands are Shaping the Future of Co-Branding
For Designers, Advice, For Founders
For Designers, Advice, For Founders
Why hire an Independent Studio vs. Traditional Agency?
Advice
Why hire an Independent Studio vs. Traditional Agency?
Advice
Advice
What Every Business Wants For Their Brand
Advice, For Founders
What Every Business Wants For Their Brand
Advice, For Founders
Advice, For Founders
Building a Distinct Product Brand: Strategies for Success
Packaging, Advice, For Founders
Building a Distinct Product Brand: Strategies for Success
Packaging, Advice, For Founders
Packaging, Advice, For Founders
Build with Purpose
Advice, For Founders, For Designers, Lifestyle
Build with Purpose
Advice, For Founders, For Designers, Lifestyle
Advice, For Founders, For Designers, Lifestyle
Why a Premium Product Deserves an Unforgettable Customer Experience
Packaging, For Founders
Why a Premium Product Deserves an Unforgettable Customer Experience
Packaging, For Founders
Packaging, For Founders
Why Building Your Website Before Defining Your Brand is a Risky Investment
For Designers, Lifestyle, Packaging, Advice
Why Building Your Website Before Defining Your Brand is a Risky Investment
For Designers, Lifestyle, Packaging, Advice
For Designers, Lifestyle, Packaging, Advice
Why Branding Matters for Your Airbnb Guests
For Founders, Advice
Why Branding Matters for Your Airbnb Guests
For Founders, Advice
For Founders, Advice