A team of brand
building specialists.
Building unforgettable brands is all we do.
“We provide brand experiences that clearly reflect the distinguished value, quality, and presence you want your business to embody.”
— Serena
OUR HISTORY
Supporting over 150+ brands and counting.
FROM SMALL BUSINESS START-UPS TO MULTI-MILLION DOLLAR CONSUMER BRANDS AND INFLUENCERS.
AdvicePay | Atticus Poetry | Rowe Casa Organics | Litesys Inc.
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“Serena is a creative goddess.” - Carolyn
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“An absolute delight to work with. Just so much fun.” — MaryBeth
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“She goes above and beyond for her clients!” - Alyssa
・ “Serena is a creative goddess.” - Carolyn ・ “An absolute delight to work with. Just so much fun.” — MaryBeth ・ “She goes above and beyond for her clients!” - Alyssa
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Meet Serena Gossack
Art Director, Brand Strategist & Designer
Serena is a Montana native, based in Southwest, Montana.
She is a passionate photographer, violinist, athlete, and outdoorswoman with a deep love for adventure and experiencing new things.
Serena graduated with the highest honors in the Graphic Design program at Montana State University, where her passion for pairing creativity with business strategy really began. After placing in a statewide startup competition her senior year, she took the leap to start her own design studio to build custom brand Identities & strategic brand solutions for Montana-Based businesses and beyond.
Since founding Gossack Creative in 2019, she’s had the opportunity to support over 150+ businesses grow their brands. Ranging from business start-ups to consulting & design for million-dollar consumer brands & Influencers. She’s driven by seeing business owners achieve real, measurable results from investing in their brand and watching as stronger customer connections, new partnership opportunities, and sustainable growth become more attainable through intentional, strategic design.
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ART DIRECTOR | BRAND DESIGNER | BRAND STRATEGIST
・ ART DIRECTOR | BRAND DESIGNER | BRAND STRATEGIST
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OUR APPROACH TO CREATING
Immersive Brand Worlds.
We sit alongside entrepreneurs and provide them with the vision and confidence they need to transform their brands into purposeful and profitable businesses.
We believe in brand strategy and building brands that last, ensuring your investment reaches the highest potential and longevity. With our proprietary approach to brand strategy and experiences, we are able to provide clarity and a design system that will impact your business for years to come.
Brand building is more than just surface-level aesthetics. We provide holistic brand development, which involves in-depth brand strategy, positioning, sales systems, and tech stack systems so that your web and identity design support to create a seamless, high-level experience and sales system that makes your business run effortlessly.
BOUTIQUE WELLNESS, SPECIALTY PRODUCTS & LUXURY HOSPITALITY
An Expert Creative Collective
Meet the team
Who believe in the value of human-powered artistry.
One of the first-of-its-kind in Montana, we assemble
the best talent to merge as a creative collective model.
We are a curated team of specialists to Ensure the best quality so that Every aspect of your project is touched by expert care and attention.
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Serena Gossack
ART DIRECTOR | BRAND STRATEGIST & DESIGNER
Serena specializes in designing strategic brand identity systems that are equally engaging and emotional as they are effective in driving new business, partnerships, and opportunities. Her love for immersive design experience inspire her work.
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Sydney Ludden
BRAND COPYWRITER & MARKETING SPECIALIST
Sydney started writing copy for the back of wine labels at Winc, now she helps businesses clarify their messaging and show them how to create impactful and distinct brand language, as well as brand activations, events as well as holistic marketing approaches.
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Kristi Hanson
WEB DESIGNER & DEVELOPER
Kristi balances the creative and analytical sides of coding by crafting digital experiences that marry aesthetics with functionality. Her experience working with Nike & Adidas, brings her extensive web knowledge to businesses looking to make an impact through their online presence.
Guiding Values
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Trusted Partnership
We recognize that trust is the foundation of any successful collaboration. We prioritize honesty, openness, and reliability in our working relationships. We believe in going above and beyond to deliver exceptional results and strive for a reciprocal exchange of energy and care. By fostering a trusting environment, we are able to work together seamlessly, ensuring that every project is met with integrity and a shared commitment to success.
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Deep Care
Every project, and every person, is approached with a profound sense of care. We deeply value your brand, its success, and the people behind it. We ensure that every detail is meticulously considered and purposefully executed and believe that this level of care is essential in creating a successful branding process; one that goes beyond surface-level aesthetics to truly capture the essence and purpose of your business.
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![Two ceramic vases, one black and textured and the other white and smooth, positioned on a patterned rug with a wooden ladder partially visible on the right and a plant branch in the upper left corner.]()
Strategic Innovation
We aim to dive deeper, as that’s where new possibilities for brands are uncovered. By embracing a mindset of creative innovation, we are able to identify powerful solutions to challenges and elevate brands to make an impact. We believe that constantly seeking individualized approaches to each client is crucial in delivering exceptional results.
It’s feeling like the start of something great
“Serena is a creative goddess who also has her feet firmly planted on the ground.”
“To work with someone who can conceptualize and design brand elements so well while also being clear about timelines and strategy is a rare gift. My business is an extension of my heartspace as well as my livelihood, and entrusting an external agency to lead the process of evolving Zephyr's brand was a leap of faith I wasn't sure I could take. But from the minute I got on the phone Serena to discuss the process, I knew in my gut and my heart that I could trust her - and she continued to prove me right every step of the way. Serena showing up the day we launched the brand, just goes to show that she cares about her clients long after the project is over and the final invoice has been paid. She is truly a phenomenal human, and I feel lucky to know and work with her.”