It’s time that your people know, that what you bring to the table is important and valueable.

Brand Strategy

Outshine the competition and become the one your people have been looking for, all this time.

 
 
 

 Without Brand Strategy...

  • you struggle to articulate why your offers are valuable and irreplacable

  • it’s hard to find, attract and connect with the right people who care

  • you’re unclear how to build your own unique voice and brand online

  • you waiver in your values, and how you show up as a brand

  • you feel irrelevant, overpowered and unheard among your competition

  • you never feel aligned with your visual identity or brand personality

  • you lack consistency and a guide to plan your next steps

 

 With Brand Strategy...

  • create an unforgettable customer experience

  • develop a distinctive personality

  • elevate your brand value far above competitors

  • increase your value perception and raise your rates

  • focus your brand audience to bring more people to you

  • consistently express your authentic vision for your company

  • strengthen and serve customer relationships & community

 A 3 fold brand strategy framework

We structure our brand strategy with a focus on 3 different main components. First, we look at your brand foundations, this is an inner alignment and confidence in what you do and why you do it. Next, we consider the psychology behind what your customer needs and start identifying differentiation points to attract the perfect customer and stand out from your competitors. Lastly, we take it one step further, to map out a nurturing brand and customer experience to foster loyalty and start transitioning your brand strategy into actionable marketing points.

BRAND FOUNDATIONS

Establish your brand purpose, goals, mission, vision & values to firmly root your brand in something deeper.

BRAND POSITIONING

Then we dig into what makes your brand iconic through your core offers, benefit & transformation, style & personality, approach, audience, competitors, differentiators

BRAND EXPERIENCE

We take it one step further to map our your customer experience journey, brand pillars, keywords, creative and aesthetic direction.

  • The Foundations for Your Brand

    Brand Strategy Workshop

    Our Signature Brand Strategy Workshop is designed to create comprehensive clarity on all aspects of your brand and customer journey and outlines a plan to immplement changes. Over the course of three weeks, we will develop a complete guide that will serve as the foundation for building a strong, recognizable, and trustworthy brand.

    Ideal for businesses with teams, comprehensive products, and in-person spaces who want robust roadmap to grow their brand, clear brand messaging and want to dedicate time to building out their customer experience.

    Investment: $4,000
    Timeline: 3 Weeks

    Inclusions

    • Preliminary Client Questionnaire

    • Two Workshop Sessions (2 hours each)

    • Brand Strategy Guide

    • Brand Foundations - Brand Purpose, Goals, Mission, Vision, Values)

    • Brand Positioning Strategy - Core Offers, benefit & transformation, Style & Personality, Approach, Audience, Competitors, Differentiators & USPs

    • Brand Experience - Customer Experience Journey, Brand Pillars, Keywords, Creative and aesthetic Direction.

  • Fine-Tune Where You Stand in the Market

    Brand Positioning Framework

    This condensed brand strategy package focuses on fine-tuning your brand positioning to help you stand out and differentiate yourself in the market. In just two days, we will work together to develop a comprehensive Brand Positioning Strategy guide.

    For service providers and solopreneurs who want to specialize, be known as experts, and stand out as thought leaders in their industry through a comprehensive look at key pieces of their positioing strategy.

    Investment: $1,800
    Timeline: 2 Days

    Inclusions

    • Preliminary Client Questionnaire

    • Positioning Workshop Session (90 minutes)

    • Positioning Guide

    • Brand Positioning Strategy - Core Offers, benefit & transformation, Style and personality, Approach, Audience, Competitors, Differentiators & USPs


Book your project

Section Styles testimonial

“She goes above and beyond for her clients!”

“The branding intensive week is a great jumpstart to creating an "image" for a business that an owner can run with on their own or build upon over time. Serena's design expertise helped me save time compared to if I had done this myself. I think I would've iterated it endlessly and her design process and active listening helped create the branding I envisioned. It was a pleasure working with her and i really appreciate the ways she goes above and beyond for her clients!

— Alyssa, Owner of Sycamore Hills Nursery

Brand Strategy

For The Founders Who Do It Best.

You strive for excellence and want to make sure your brand is built intentionally from the get-go. Brand strategy is the pillar that holds your success.